Interview with Marie Demont – Head of Brand at Omio

Brandification interview with Marie Demont

In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….

Interview with Mandy Novak – Director Global Brand & Customer Experience at Ivoclar

Mandy Novak - Ivoclar

In today’s Brandification Interview we talked to Mandy Novak – Director Global Brand & Customer Experience at Ivoclar. We learned from her about the challenges Ivoclar faces in the brand and CX area as a company in the dental industry, which goals Ivoclar have set for themselves in this area, and how the Ivoclar Brand Hero Community uses Brandification.

Interview with Rainer Hirt – CEO of audity

Rainer Hirt from audity

In our Brandification Interview, we talked to Rainer Hirt, CEO of audity, about the acoustic side of brand management. From him we learned how a sound logo for a brand is created and what the sound concepts of the future will look like.

Interview with Alexander Nehls – International Marketing Director at Dynafit

Alexander Nehls from Dynafit

In today’s interview, we talked to Alexander Nehls, International Marketing Director at the mountain sports brand Dynafit with a focus on mountain endurance sports. We talked to him about the role of the brand in the sports and outdoor sector and learned from him why consistent brand implementation is so crucial and how this can succeed. Also, Alexander Nehls told us why ski boots should be able to talk…

Interview with Business Speaker and Luxury Brand Consultant Antonio Paraíso

Interview with Antonio Paraíso

Antonio Paraíso studied International Trade in London and Luxury Brand Management in Madrid. After a successful career in large companies, Antonio Paraíso started his own business in consulting, training executives, business school teaching and public speaking. Throughout the years Antonio Paraíso has developed expertise in luxury marketing, sales, innovation and international trade. We talked to him about his vast experience as a business speaker and brand consultant and learned what luxury brands can teach us about successful brand management in general.

Interview with Mike Freche – Global Brand Manager at MBCC Group

Interview with Mike Freche

In today’s interview, we are talking to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help lead this process to success from the customer’s point of view.

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