Interview with Sophie Zepnik, Co-Founder of hejhej-mats
For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.
Interview with Philipp Stracke – Head of Brand at FlixBus
As Head of Brand at FlixBus, Philipp Stracke looks back on a turbulent year for his brand. We talked to him about why simply continuing to advertise doesn’t work during the crisis and about his advice on brand management in 2021.
Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards
Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…
Interview with Reto Sidler – Head of Communications and Marketing at Greater Zurich Area
As Head of Communications and Marketing at Greater Zurich Area, Reto Sidler develops and manages the Greater Zurich brand to be an excellent and stable business and technology center. We talked to him about how digitalisation makes brand management easier and more complicated at the same time, and we found out who runs your brand if you don’t…
Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals
As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…
Interview with Moritz von Wysiecki – Global Head of Marketing at va-Q-tec AG
In our interview this week, we spoke to Moritz von Wysiecki, Marketing Director at va-Q-tec, about credibility and about the present-day and future of brands. We found out from him what black images on Instagram have to do with authenticity and why beer will not save rainforests in 2020…
5 questions for Head of Marketing and Brand Management Dr. Stefan Zwerenz (MAN Truck & Bus SE)
As Head of Marketing and Brand Management at MAN Truck & Bus SE, which won the 2019 Brand Award, Dr. Stefan Zwerenz is an expert in the field of brand management and internal brand commitment. We talked to him about which trends in brand management currently play a central role and how a Porsche comes into the children’s room…
5 questions for Björn Lipski – Marketing Manager at Glorit Bausysteme
Björn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria’s best property developer. In 5 crisp questions, he talks to us about a brand’s promise of quality and performance and the chance to step out of the shadows.
Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus
As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.
Interview with Brand Experience Partner Felix Neugebauer (ZEISS)
Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…