Interview with Marie Demont – Head of Brand at Omio

Brandification Interview mit Marie Demont von Omio

In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….

Interview with Mandy Novak – Director Global Brand & Customer Experience at Ivoclar

Testimonial Mandy Novak

In today’s Brandification Interview we talked to Mandy Novak – Director Global Brand & Customer Experience at Ivoclar. We learned from her about the challenges Ivoclar faces in the brand and CX area as a company in the dental industry, which goals Ivoclar have set for themselves in this area, and how the Ivoclar Brand Hero Community uses Brandification.

Interview with Rainer Hirt – CEO of audity

Rainer Hirt from audity

In our Brandification Interview, we talked to Rainer Hirt, CEO of audity, about the acoustic side of brand management. From him we learned how a sound logo for a brand is created and what the sound concepts of the future will look like.

Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Holger Winkelstraeter from Caverion

Caverion has taken up the banner of “Building Performance” and thus stands for technical building equipment in all trades, from office complexes to hospitals to congress centers. We talked to Head of Marketing & Communication Holger Winkelsträter about marketing learnings from 2020 and found out what the must-have weapon for successful brand management is in the new year…

Interview with Flora Marchetto – Brand Manager at Sup de Luxe

Interview with Flora Marchetto from Sup de Luxe

Founded by Cartier in 1990, Sup de Luxe is the reference school for luxury management and recognized for its teaching team consisting entirely of professionals in the sector. Cartier Chair since then, Sup de Luxe welcome more than 400 students from all over the world every year, from the Bachelor to MBA and MSC. Flora Marchetto has been Brand Manager for Sup de Luxe for more than 2 years now and is proud of what the school became through these years – the alliance between tradition and innovation. Flora aspires to keep the school spirit of a historic school, while innovating as a brand. The opportunity of living abroad and meeting people from all around the world helped her export the French flair of her school to international students. Today we talked to Flora Marchetto about her work as Brand Manager in the luxury sector, about story-telling and about « le luxe cool »…

Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards

Interview with Gustav Kjellberg from Awake

Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…

Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals

Interview with Mike Freche

As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…

Sandra Rosenfelder – Brand Manager at Kastner & Öhler

Interview with Sandra Rosenfelder from Kastner & Oehler

A runny mouth and a child who refuses to eat ice cream – we learned from Sandra Rosenfelder what this has to do with brands. As brand manager at Kastner & Öhler, “Austria’s most beautiful fashion house”, she works every day to make sure that the brand of one of Austria’s largest fashion suppliers can be experienced at all points of contact.