Interview with Business Speaker and Luxury Brand Consultant Antonio Paraíso

Interview with Antonio Paraíso

Antonio Paraíso studied International Trade in London and Luxury Brand Management in Madrid. After a successful career in large companies, Antonio Paraíso started his own business in consulting, training executives, business school teaching and public speaking. Throughout the years Antonio Paraíso has developed expertise in luxury marketing, sales, innovation and international trade. We talked to him about his vast experience as a business speaker and brand consultant and learned what luxury brands can teach us about successful brand management in general.

Interview with Mike Freche – Global Brand Manager at MBCC Group

Interview with Mike Freche

In today’s interview, we are talking to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help lead this process to success from the customer’s point of view.

Interview with Prof. Dr. Yonca Limon-Calisan – Brand University of Applied Sciences Hamburg

Interview with Prof. Dr. Yonca Limon-Calisan

As Professor, Vice President Research and Head of the Brand Innovation Master’s program, Prof. Dr. Yonca Limon-Calisan passes on her expertise on the subject of brands to her students at the Brand University of Applied Sciences Hamburg. We talked to her about the emotional appeal of brands and learned why artificial intelligence will be indispensable for the future of brand management.

Interview with Sophie Zepnik, Co-Founder of hejhej-mats

Sophie Zepnik and Anna Souvignier from hejhej-mats

For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.

Interview with Flora Marchetto – Brand Manager at Sup de Luxe

Interview with Flora Marchetto from Sup de Luxe

Founded by Cartier in 1990, Sup de Luxe is the reference school for luxury management and recognized for its teaching team consisting entirely of professionals in the sector. Cartier Chair since then, Sup de Luxe welcome more than 400 students from all over the world every year, from the Bachelor to MBA and MSC. Flora Marchetto has been Brand Manager for Sup de Luxe for more than 2 years now and is proud of what the school became through these years – the alliance between tradition and innovation. Flora aspires to keep the school spirit of a historic school, while innovating as a brand. The opportunity of living abroad and meeting people from all around the world helped her export the French flair of her school to international students. Today we talked to Flora Marchetto about her work as Brand Manager in the luxury sector, about story-telling and about « le luxe cool »…

Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards

Interview with Gustav Kjellberg from Awake

Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…

Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals

Interview with Mike Freche

As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…

Sandra Rosenfelder – Brand Manager at Kastner & Öhler

Interview with Sandra Rosenfelder from Kastner & Oehler

A runny mouth and a child who refuses to eat ice cream – we learned from Sandra Rosenfelder what this has to do with brands. As brand manager at Kastner & Öhler, “Austria’s most beautiful fashion house”, she works every day to make sure that the brand of one of Austria’s largest fashion suppliers can be experienced at all points of contact.

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