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Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals

Interview with Mike Freche

As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…

Sandra Rosenfelder – Brand Manager at Kastner & Öhler

Interview with Sandra Rosenfelder from Kastner & Oehler

A runny mouth and a child who refuses to eat ice cream – we learned from Sandra Rosenfelder what this has to do with brands. As brand manager at Kastner & Öhler, “Austria’s most beautiful fashion house”, she works every day to make sure that the brand of one of Austria’s largest fashion suppliers can be experienced at all points of contact.

Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus

Interview with Dr. Deborah Zani from RUBNER Haus

As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.

Interview with Brand Experience Partner Felix Neugebauer (ZEISS)

Interview with Felix Neugebauer from ZEISS

Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…

Interview with senior brand consultant Bernhard Scholz (BrandTrust)

Interview with Bernhard Scholz from BrandTrust

Why should a company close its shops on Black Friday? And what can we learn from rowing boats about the topic of brand? Today we are talking to Bernhard Scholz from BrandTrust, who as a Senior Brand Consultant helps top managers to increase the attractiveness of their own brand and thus tap undiscovered business potential.

Interview with Marketing Manager Philipp Giselbrecht (Kästle)

Interview with Philipp Giselbrecht from Kaestle

As marketing director and product manager of the traditional Austrian ski manufacturer Kästle, Philipp Giselbrecht is on the move on a daily basis in dealing with the dynamic environment of brands. We talked to him about his experience in brand management and found out what current developments he sees in this area and what purple…

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