Interview with Marie Demont – Head of Brand at Omio
In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….
Interview with Alexander Nehls – International Marketing Director at Dynafit
In today’s interview, we talked to Alexander Nehls, International Marketing Director at the mountain sports brand Dynafit with a focus on mountain endurance sports. We talked to him about the role of the brand in the sports and outdoor sector and learned from him why consistent brand implementation is so crucial and how this can succeed. Also, Alexander Nehls told us why ski boots should be able to talk…
Interview with Sabine Schmittwilken – Head of Global Brand Management & Business Transformation
As a passionate marketeer, Sabine Schmittwilken has built up the brand innogy until March 2021 with a lot of experience in the energy industry – a great experience, as she tells us. We talked to her about the DNA of the brand and learned why the brand is a company’s most important investment.
Interview with Business Speaker and Luxury Brand Consultant Antonio Paraíso
Antonio Paraíso studied International Trade in London and Luxury Brand Management in Madrid. After a successful career in large companies, Antonio Paraíso started his own business in consulting, training executives, business school teaching and public speaking. Throughout the years Antonio Paraíso has developed expertise in luxury marketing, sales, innovation and international trade. We talked to him about his vast experience as a business speaker and brand consultant and learned what luxury brands can teach us about successful brand management in general.
Interview with Dr. Joachim Böhler – Head of Market Research / Strategic Brand Management at Union Investment
As Head of Market Research / Strategic Brand Management, Dr. Joachim Böhler has been loyal to Union Investment for many years. We talked to him about his prophecies for 2021, about lockdowns and joie de vivre, and learned what significance brand has for the minds and hearts of customers.
Interview with Mike Freche – Global Brand Manager at MBCC Group
In today’s interview, we are talking to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help lead this process to success from the customer’s point of view.
Interview with Philipp Stracke – Head of Brand at FlixBus
As Head of Brand at FlixBus, Philipp Stracke looks back on a turbulent year for his brand. We talked to him about why simply continuing to advertise doesn’t work during the crisis and about his advice on brand management in 2021.
Interview with Kathrin Englmann-Moosburger – Head of Brand & Communication at Neumarkter Lammsbräu
As Head of Brand & Communication at Neumarkter Lammsbräu, Kathrin Englmann-Moosburger is an expert for consistent brand management and charging brands with credible storytelling. As a manufacturer of sustainable organic beverages for several generations, Neumarkter Lammsbräu as a brand stands for living values and taking responsibility. We talked to Kathrin Englmann-Moosburger about authenticity and why a brand cannot always be everybody’s darling…
Interview with Brand Implementation Manager Nicolas Kubanek
As a Temporary Brand Manager, Nicolas Kubanek has accompanied many brands in their development and, above all, in their implementation. Especially the integration of employees is often a central challenge when it comes to creating holistic brand experiences. We talked to him about why brand work is a matter for the boss and learned from him what brand managers and conductors have in common…
Interview with Flora Marchetto – Brand Manager at Sup de Luxe
Founded by Cartier in 1990, Sup de Luxe is the reference school for luxury management and recognized for its teaching team consisting entirely of professionals in the sector. Cartier Chair since then, Sup de Luxe welcome more than 400 students from all over the world every year, from the Bachelor to MBA and MSC. Flora Marchetto has been Brand Manager for Sup de Luxe for more than 2 years now and is proud of what the school became through these years – the alliance between tradition and innovation. Flora aspires to keep the school spirit of a historic school, while innovating as a brand. The opportunity of living abroad and meeting people from all around the world helped her export the French flair of her school to international students. Today we talked to Flora Marchetto about her work as Brand Manager in the luxury sector, about story-telling and about « le luxe cool »…