Interview with Marie Demont – Head of Brand at Omio
In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….
Interview with Rainer Hirt – CEO of audity
In our Brandification Interview, we talked to Rainer Hirt, CEO of audity, about the acoustic side of brand management. From him we learned how a sound logo for a brand is created and what the sound concepts of the future will look like.
Interview with Kalev Kärpuk – Gamification Expert, CEO and Founder of adact
In today’s interview, we talked to Kalev Kärpuk, Gamification Expert, CEO and Founder of the gamification marketing company adact about the topic of gamification in marketing and education. Also, Kalev Kärpuk had an answer to many misconceptions about the general topic of games…
Interview with Flora Marchetto – Brand Manager at Sup de Luxe
Founded by Cartier in 1990, Sup de Luxe is the reference school for luxury management and recognized for its teaching team consisting entirely of professionals in the sector. Cartier Chair since then, Sup de Luxe welcome more than 400 students from all over the world every year, from the Bachelor to MBA and MSC. Flora Marchetto has been Brand Manager for Sup de Luxe for more than 2 years now and is proud of what the school became through these years – the alliance between tradition and innovation. Flora aspires to keep the school spirit of a historic school, while innovating as a brand. The opportunity of living abroad and meeting people from all around the world helped her export the French flair of her school to international students. Today we talked to Flora Marchetto about her work as Brand Manager in the luxury sector, about story-telling and about « le luxe cool »…
Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards
Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…
Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals
As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…
Interview with Moritz von Wysiecki – Global Head of Marketing at va-Q-tec AG
In our interview this week, we spoke to Moritz von Wysiecki, Marketing Director at va-Q-tec, about credibility and about the present-day and future of brands. We found out from him what black images on Instagram have to do with authenticity and why beer will not save rainforests in 2020…
Sandra Rosenfelder – Brand Manager at Kastner & Öhler
A runny mouth and a child who refuses to eat ice cream – we learned from Sandra Rosenfelder what this has to do with brands. As brand manager at Kastner & Öhler, “Austria’s most beautiful fashion house”, she works every day to make sure that the brand of one of Austria’s largest fashion suppliers can be experienced at all points of contact.
5 questions for Franziska Hiller – Team leader Brand & Social Media Marketing at comma,
As head of the Brand & Social Media Marketing team at the international fashion label comma, Franziska Hiller is part of the puzzle that contributes to the successful look of the brand comma. We talked to her about the new zeitgeist after Corona and about the role emotions play today in brand positioning.
5 questions for Head of Marketing and Brand Management Dr. Stefan Zwerenz (MAN Truck & Bus SE)
As Head of Marketing and Brand Management at MAN Truck & Bus SE, which won the 2019 Brand Award, Dr. Stefan Zwerenz is an expert in the field of brand management and internal brand commitment. We talked to him about which trends in brand management currently play a central role and how a Porsche comes into the children’s room…