Interview with senior brand consultant Bernhard Scholz (BrandTrust)
![Interview with Bernhard Scholz from BrandTrust](https://brandification.com/en/wp-content/uploads/sites/7/2022/06/bernhard-scholz-brandtrust-brandification-interview.jpg)
Why should a company close its shops on Black Friday? And what can we learn from rowing boats about the topic of brand? Today we are talking to Bernhard Scholz from BrandTrust, who as a Senior Brand Consultant helps top managers to increase the attractiveness of their own brand and thus tap undiscovered business potential.
10 questions for Marketing Manager Liselotte Pichler Kager (Mila)
![Interview with Liselotte Pichler Kager from Mila](https://brandification.com/en/wp-content/uploads/sites/7/2022/06/Liselotte-Pichler-Kager-mila-brandification-interview-1536x1025-1-1024x683.jpg)
What do mountain farmers have to do with brand management? In the following 10 questions, Liselotte Pichler Kager gives us a brief and concise insight into her work as head of marketing at Mila.