Interview with Marie Demont – Head of Brand at Omio

Brandification Interview mit Marie Demont von Omio

In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….

Interview with Prof. Dr. Felicitas Morhart – Founder of the Swiss Center for Luxury Research

Interview with Felicitas Morhart

Prof. Dr Felicitas Morhart from the University of Lausanne is Professor of Marketing at the Department of Economics. Although she never intended to pursue an academic career, the right doors opened for her during her studies, as she tells us. Prof. Dr. Felicitas Morhart teaches mainly in the field of branding with a focus on luxury brands and is also the founder of the Swiss Center for Luxury Research. We talked to her about her work in the field of luxury brands, learned about the importance of branding in the luxury sector – and whether the pandemic has changed that.

Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Holger Winkelstraeter from Caverion

Caverion has taken up the banner of “Building Performance” and thus stands for technical building equipment in all trades, from office complexes to hospitals to congress centers. We talked to Head of Marketing & Communication Holger Winkelsträter about marketing learnings from 2020 and found out what the must-have weapon for successful brand management is in the new year…

Interview with Kathrin Englmann-Moosburger – Head of Brand & Communication at Neumarkter Lammsbräu

Interview with Kathrin Englmann-Moosburger from Neumarkter Lammsbraeu

As Head of Brand & Communication at Neumarkter Lammsbräu, Kathrin Englmann-Moosburger is an expert for consistent brand management and charging brands with credible storytelling. As a manufacturer of sustainable organic beverages for several generations, Neumarkter Lammsbräu as a brand stands for living values and taking responsibility. We talked to Kathrin Englmann-Moosburger about authenticity and why a brand cannot always be everybody’s darling…

Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus

Interview with Dr. Deborah Zani from RUBNER Haus

As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.