Interview with Marie Demont – Head of Brand at Omio
In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….
Interview with Prof. Dr. Felicitas Morhart – Founder of the Swiss Center for Luxury Research
Prof. Dr Felicitas Morhart from the University of Lausanne is Professor of Marketing at the Department of Economics. Although she never intended to pursue an academic career, the right doors opened for her during her studies, as she tells us. Prof. Dr. Felicitas Morhart teaches mainly in the field of branding with a focus on luxury brands and is also the founder of the Swiss Center for Luxury Research. We talked to her about her work in the field of luxury brands, learned about the importance of branding in the luxury sector – and whether the pandemic has changed that.
Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion
Caverion has taken up the banner of “Building Performance” and thus stands for technical building equipment in all trades, from office complexes to hospitals to congress centers. We talked to Head of Marketing & Communication Holger Winkelsträter about marketing learnings from 2020 and found out what the must-have weapon for successful brand management is in the new year…
Interview with Kathrin Englmann-Moosburger – Head of Brand & Communication at Neumarkter Lammsbräu
As Head of Brand & Communication at Neumarkter Lammsbräu, Kathrin Englmann-Moosburger is an expert for consistent brand management and charging brands with credible storytelling. As a manufacturer of sustainable organic beverages for several generations, Neumarkter Lammsbräu as a brand stands for living values and taking responsibility. We talked to Kathrin Englmann-Moosburger about authenticity and why a brand cannot always be everybody’s darling…
Interview with Moritz von Wysiecki – Global Head of Marketing at va-Q-tec AG
In our interview this week, we spoke to Moritz von Wysiecki, Marketing Director at va-Q-tec, about credibility and about the present-day and future of brands. We found out from him what black images on Instagram have to do with authenticity and why beer will not save rainforests in 2020…
5 questions for Franziska Hiller – Team leader Brand & Social Media Marketing at comma,
As head of the Brand & Social Media Marketing team at the international fashion label comma, Franziska Hiller is part of the puzzle that contributes to the successful look of the brand comma. We talked to her about the new zeitgeist after Corona and about the role emotions play today in brand positioning.
5 questions for Head of Marketing and Brand Management Dr. Stefan Zwerenz (MAN Truck & Bus SE)
As Head of Marketing and Brand Management at MAN Truck & Bus SE, which won the 2019 Brand Award, Dr. Stefan Zwerenz is an expert in the field of brand management and internal brand commitment. We talked to him about which trends in brand management currently play a central role and how a Porsche comes into the children’s room…
5 questions for Björn Lipski – Marketing Manager at Glorit Bausysteme
Björn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria’s best property developer. In 5 crisp questions, he talks to us about a brand’s promise of quality and performance and the chance to step out of the shadows.
Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus
As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.
Interview with senior brand consultant Bernhard Scholz (BrandTrust)
Why should a company close its shops on Black Friday? And what can we learn from rowing boats about the topic of brand? Today we are talking to Bernhard Scholz from BrandTrust, who as a Senior Brand Consultant helps top managers to increase the attractiveness of their own brand and thus tap undiscovered business potential.