




The team behind Brandification
About Us
Brandification is a software company in the heart of Nuremberg. Our mission: to make brands not just visible, but consistently tangible — across every touchpoint, online and offline.
Using AI, we create full transparency into how consistently a brand is actually lived. Our Brand Consistency Index makes brand management measurable — and therefore manageable — for the first time. Gut feeling becomes a clear roadmap for successful brand implementation.
Because the strongest brand leadership emerges where employees understand the brand, buy into it, and actively help shape it. That’s why our Brandification software delivers smart brand governance: guardrails that provide clear direction without constraining. Guidelines people actually understand, straightforward approval processes, and smart support in day-to-day work. This is how we empower employees to become brand ambassadors — undogmatically, and with the freedom they need for their own ideas.
We firmly believe that brand success is a shared achievement. We continuously evolve our Brandification solution together with our customers, always focused on what genuinely works. We think big and act ambitiously. Our goal: not just to measure brands, but to noticeably accelerate how they’re brought to life. And because we’re convinced that change only lasts when it’s enjoyable, one principle stays at our core: brand is measurable — and fun!
Our Values
Brand Implementation Reinvented 🔥 - Round 2!
In October, our second practical seminar "Brand Implementation Reinvented" took place in Munich. Our participants could expect interesting lectures from top-class speakers and joint practical work on exciting practical cases. A good opportunity to take away new impulses for your own brand work. 💡
Bits & Pretzels 2023 🥨
This year, we did not miss the opportunity to give new impulses on the topic of "Talent & Development" with our stand at Bits & Pretzels. 🩵 Gamification and Brand Challenge/Onboarding form an unbeatable team to sustainably empower your employees to the brand.
DMEXCO - Europe's Leading Digital Marketing & Tech Event
Brandification was not only represented with a stand at DMEXCO this year, but also held a masterclass on the topic of "Playfully developing employees into brand fans in 60 days". We were impressed by your great interest and the positive response to our masterclass. 🤩
LearnTec 2023
This year, Brandification was present at Europe's largest event for "Digital Education". At LearnTec, we showed how the digital onboarding of new and existing employees to the brand can be made fun, engaging and measurable. The brand onboarding of the future. 🌟
OMR Festival 2023 🚀
At our stand at #omr23, we were able to show numerous visitors how brands can be integrated into employees' everyday work in a playful and creative way. There was also a small raffle.
Brand Implementation Reinvented 💪
Our Brandification Seminar took place on 23 and 24 March at the Design Offices Nove in Munich.
Bits & Pretzels 💙🥨
We were part of it, had inspiring conversations and, of course, demonstrated our Brandification Software.
#nuedigital 2022 💛
Brandification also took part in 2022. With us: Jasmin Rubner - Founder of BrandLoveStory.
#nuedigital 2021 🌐
Brandification takes part in the #nuedigital festival 2021.BayStartUP Award 🥇
Brandification is awarded by BayStartUP and is one of the 10 winners.
1-year anniversary 🎂
We celebrate our 1-year anniversary at the Zollhof Nuremberg with 60 guests.
Christmas campaign 🎄
Brandification plants trees with the help of Tree-Nation.